Gothenburg -- by Gianfranco Sarre

 Skönhetsfabriken (The Beauty Factory) in the Clarion Hotel Post, Gothenburg, Sweden’s only beauty factory which offers a total concept with focus on treatments, salon, training and relaxing for both men and women, has now on show a revolutionary art exhibit by the Italian photographer Marcello Nitti.

 While members, customers and guests enjoy their treatments and the public enjoys the historic surroundings, from the 10 of March and during the entire summer, they will even experience “GEOVISION - - a journey through the imagination of Marcello Nitti” .

 Over 50 unique photos decorate the walls with the revolutionaryphotographic art of Italian photographer and pioneer Marcello Nitti. His first solo exhibition in the world, GEOVISION, is the result of 20-years of research, experimenting and passion for the camera, light, form, color and music.

 With the digital camera, only a single shot and no digitalization, Nitti works creative and free. He ”paints” with the camera so that the exciting graphic images which he sees before him are realized.  Nitti lives in Taranto, Puglia, the military west coastcity in the heel of Italy. He is an archaeologicalland-surveyorat the Ministry of Culture, hired as a photographer for advertisingas well as private photos and known for producing significant music concerts in southern Italy.

 The esteemed gallery owner Nette Johansson of The PhotoGallery, brought attention to Nitti by showing some of his work in Sweden 2015 during the exhibition Timeless. There Nitti’s photos shared the walls with iconic International photographers. “Marcello’s photographic expression is unique, modern and exciting. I truly believe that we are going to see more of Marcello Nitti’s photo art in the homes of collectors in the future,” she exclaimed.

 Amanda Elmander who owns Skönhetsfabriken explains ”To be able to offer our guests exciting art exhibitions is a way for Skönhetsfabrien to further challenge the norms of the Spa-world with new-age trends. By exhibiting the latest in art, we spread beauty in the world. Nitti sees the world in a unique way and with his camera he shares his abstract and colorful visions which are appealing and embellish the day”                             

 Info:

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