SANT'AGATA BOLOGNESE — After a year of record sales, significant investments in sustainability, and three new models presented in an 18-month span, Automobili Lamborghini opened the doors of its Sant’Agata Bolognese plant to foreign journalists represented in the Foreign Press Association in Italy, offices in Rome and Milan.

 In August Lamborghini presented its latest model: Temerario, the company’s first hybrid turbocharged sports car. The model marks a milestone in Lamborghini’s Direzione Cor Tauri (Heart of the Bull), a program to reduce total emissions by 40% per car by 2030, and achieve total carbon neutrality by 2050. Lamborghini has announced the unveiling of three more models, including the automaker’s first fully electric SUV, in the next five years.

 During the foreign press’ day inside the Sant’Agata Bolognese production plant, journalists visited a production line for super sports cars, toured Lamborghini’s in-house museum, and met president and CEO Automobili Lamborghini Stephan Winkelmann, plus other experts of the company, who illustrated the history, production and prospects of the famous company, pride of Italian design and inventiveness. 

 Winkelmann, a German who has lived in Rome for years, has repeatedly reiterated that though Lamborghini is now part of the Volkswagen group, it maintains a management autonomy that does not affect its projects and operational lines. And despite the shadows crowding the automotive industry in Italy and abroad, Lamborghini remains a success story. The automaker exceeded the milestone of delivering 10,000 vehicles for the first time in 2023. And 2024 was its best year since Lamborghini’s founding in 1963, the year with 10,687 vehicles delivered, equal to an increase of six percent compared to the previous twelve months. 

 “2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of recent years, a result that testifies to the increasingly strong bond with our customers and the growing interest of the new generations in the brand,” said Winkelmann.

 “In a period of transformation, we have introduced models that have received extraordinary consensus, confirming our commitment to excellence and sustainable development. The results obtained highlight the success in the strategic balancing of supply and demand and of a well-calibrated order portfolio, strengthening the attractiveness of the brand and the residual value of our products”. 

 The first nine months of 2024 recorded the best result ever in terms of deliveries, turnover and operating result, generating a turnover of 2.43 billion euros, equal to a 20 per cent increase compared to the same period in 2023, and an operating result of 678 million euros with an increase of 9.8 per cent. The value of the brand amounts to 4.5 billion euros, 15 per cent more than the value of the turnover. Lamborghini has a balanced sales distribution in the macro-regions, with Emea (Europe, Middle East and Africa) in first place, followed by America and APAC (Asia Pacific). On a smaller level, the United States leads sales. Germany and the United Kingdom follow.

 Lamborghini is chosen for its design, always recognizable, and for its performance measured on two levels: on the one hand acceleration, top speed, lap on the track, and, on the other, emotions, in the sense that the driver feels the car and perceives how it makes the driver feel. This last element is called ‘driving pleasure,’ Winkelmann said, which derives from the sound, the reactivity, the perceived acceleration and the driving dynamics enhanced by the use of carbon fiber. 

 All Lamborghini buyers also have access to the ‘Ad Personam’ program, which allows them to configure their car in detail and according to individual tastes. The studio for dedicated projects is located at the headquarters, but there are digital and interactive access options, which allow you to develop your car remotely, at dealerships or in the showrooms in New York and Tokyo. This possibility is highly appreciated; 98 per cent of Revuelto cars have at least one Ad Personam adjustment in their equipment, as do the 93 per cent of Urus cars. 

 Winkelmann reiterated that Lamborghini continues its comittment to Made in Italy by operating exclusively in local territory. The bond with its Italian roots is an integral part of the company's nature, with a deep dedication to the region of origin, Emilia-Romagna, to people and their families, while at the same time increasing the attractiveness and competitiveness of this unique territory in the world, he said. 

 Every single car meets the highest quality standards, every detail is managed internally, monitoring the entire supply chain. From design to development down to the smallest details, to the production of carbon fiber and engines: everything is managed, developed and produced at the headquarters in Sant'Agata Bolognese. In terms of prospects, 2024 ended with a record, reaffirming the brand among the most profitable in the luxury segment. For Revuelto, waiting times exceed two years. Urus SE orders cover the whole of 2025, while for the new Temerario, the order book began in September with very positive feedback. And in 2025, Lamborghini Polo Storico, the automaker’s museum, celebrates its tenth anniversary, a significant milestone demonstrating the department’s continued evolution. The museum has won awards obtained in the most prestigious international elegance competitions that have further consolidated its role as a point of reference for Lamborghini collectors around the world.