VENICE - The Migliore+Servetto studio, internationally recognised for its excellence in exhibition design and the design of communication spaces, was chosen by Generali Group to design the new headquarters of The Human Safety Net. The

 The 3000 sqm project includes the Interior, Exhibition & Multimedia Design of the third floor and the reception spaces on the ground floor of the Procuratie Vecchie in Piazza San Marco, with artistic direction by Davide Rampello.

 The project is divided into four distinct areas: an exhibition with an innovative concept open to all, which offers visitors an immersive experience of the Generali Group Foundation and its activities; a café; a co-working area with functional zones reserved for the Foundation's activities; event rooms that flank the auditorium.

 The central themes of the project are inclusion, innovation and sustainability, as is very evident from the beginning of the exhibition thanks to the use of i-Mesh natural fibre fabric. Its texture, designed ad hoc by the studio, interacts with light and shade through its natural property, staying in perfect harmony with the Studio's design approach and with the experimentation involving the environmental perception of spaces.

 Thanks to the collaboration with local craftsmen the link to the city is built on several levels, starting from the visual continuity with Piazza San Marco. Indeed, particular importance has been given to the 100 sixteenth-century windows that run along the long side of the entire floor overlooking the hub of city life and establishing a direct relationship with Venice, which has welcomed and embraced cultures from all over the world.

 "The Human Safety Net headquarters project is characterised by the lightness with which it relates both to the city of Venice, an emblem of strong cultural identity and hospitality, and to the historic complex of the Procuratie that hosts it. Equally, it focuses on inclusion and accessibility, which are central themes in the development of the project" said Migliore and Servetto.

 Venice's bond with the theatre and masks also inspired the installation that welcomes visitors, which arose from an idea by Davide Rampello: the wooden puppets of Arlecchino, Pantalone and Colombina. They address visitors first in Venetian, and then interact directly in their own language, creating an initial moment of hospitality.

 In addition to the interior design of the entire THSN headquarters, Migliore+Servetto has conceived the environmental graphics that accompanies and guides visitors. Moreover, in order to build a deep connection between the physical and digital experiences, it has also conceived interactive installations and developed multimedia content for the entire exhibition.

 "Designing the new home of The Human Safety is a question of weaving relationships. This interweaving brings stories to life, encourages encounters, real or possible, and engages people. The project is a work that involves weaving spaces, things and people, through which stories and ideas flow," concluded Migliore and Servetto.