ROME - The Austrian tourism board, with its branch based in Milan, organized its first in person event in Rome to inform the press and tour operators of the restart of the sector, presenting a range of proposals and news. “This heavy period of blockades and closures caused by the pandemic has however allowed us to plan more targeted programs and projects with particular attention to the originality of the product offered and the value of sustainability offered. - stated Caroline Mann, marketing officer of Austria Tourism - and with this purpose we have created a new publication entitled '30 news from Austria ' with varied proposals ranging from cities to wellness, through ecology, open air activities, food and wine and food, transports, and holidays. With a target mainly directed to mature visitors and families, there is no shortage of innovative products designed specifically for young people. We intended to propose a new tourist offer that fully considers full respect for the territory and its inhabitants ".

  Lots of news also as regards the internet and social networks, with a renewed website, enriched with new columns to stimulate potential visitors, with an area that contains a selection of the major operators. holiday specialists in Austria: bus trips, cycling holidays and hiking tours. A monthly bulletin service has been activated and an Instagram page has been opened in which interested parties are invited to quote. in their contents, what strikes them most to re-share them.

  The representatives of Austria Turismo, present in Rome in the evocative setting of the historic residence of the Spalletti Trivelli villa, have also underlined that the element of safety is always at the forefront, with a section constantly updated on the site and with all the updates on entry rules, now less restrictive, valid to enter the country: people will have to be vaccinated, or cured of Covid or present a negative test, and the latter can also be done for free in Austria. “This first physical event in Rome is a day of celebration for us. - underlined Oskar Hinteregger, regional director of the institution - We have worked hard in this period and tourism has restarted well and safely, for the people who will choose us as a destination for their holidays another important milestone is the possibility of welcoming finally tourist buses with 100% capacity ".

  For their part, Brigitte Resch, press officer for Italy, and Paul Bernava, marketing & media services, detailed some of the novelties illustrated: in Salzburg, for the centenary of the Festival, the Salzburg Museum is dedicating a special exhibition, entitled "Great world theater - 100 years of the Salzburg Festival “until 31 October 2021, to the history and original objects of the scenographies of the last 100 years. In logistics, “a bubble of quiet and relaxation in the heart of an increasingly vibrant city”: this is how the new Hotel The Wood in Vienna is defined, inaugurated in spring, near the Westbahnhof station, made with rigorous and elegant wooden modules; or the renewed appearance of the Hotel ViennART, which reopens this summer with new settings and even a new name: Gilbert, near the Museumsquartier, which becomes a green oasis in the city. Going to Carinthia, we find a single brand - Naturel Hotels und Resorts - and the same guarantee of an unforgettable holiday (both for families and couples) for two "twin" village-hotels, close to each other on the banks of the Faaker See. These are the Seeleitn, right by the lake, and the Schönleitn, higher up, on the slopes of the mountain. And again, in Tyrol, the Via dei Castelli, a new tourist route that winds for over 50 kilometers through the region, leading from fortress to fortress, to the discovery of perfectly preserved monuments - such as the castles of Landeck,

  Biedenegg and Wiesberg - but also of fascinating ruins, as in the case of Schrofenstein and Kronburg. They are the five fortified pearls of the region, perched in sites that were once strategic and now “simply” panoramic. In the tourist area of ​​the Landeck Valley, not only different itineraries but also centuries of history intertwine under the soles of the boots. Returning to Carinthia, the Milky Way is a cross-border project. The long-distance trail, currently being expanded, is designed to connect the alpine dairies between Austria and Italy. The pastures of yesterday and today where the milk is transformed dot the Alps like the stars in the sky, which is why the choice of the name of the route - Via Lattea - was instinctive. By virtue of the singular shape that can be observed from an aerial perspective, the landscape from Hermagor, in Carinthia, to Tarvisio, in Friuli Venezia Giulia, has been nicknamed "lips of Europe".

  But there is no shortage of news also in food and wine and culture: you can have lunch or dinner in Vienna in the garden of the Schönbrunn Palace palace, while, as anticipated by Brigitte Resch, the famous Kunsthistorisches Museum celebrates its 130th anniversary with an exhibition dedicated to Titian: from the next 5 October Titian's Women: Beauty, Love, Poetry will bring together 60 paintings from large collections such as those of the National Gallery in London, the Metropolitan in New York, the Louvre in Paris; moreover, Titian's masterpieces will be revealed in counterpoint with the painters who inspired and were inspired by them, from Giorgione to Tintoretto and Paolo Veronese.

  So, Austria is ready and so are we….

gn-ol