Milan Fashion Week gets under way as menswear returns to the city, with big names and long awaited comebacks

Rome — Milan Fashion Week Mens returns from January 16 to 20, 2026, unveiling menswear trends for autumn winter 2026 27 and confirming Milan’s central role in global fashion, as the countdown continues towards the Milan Cortina Winter Olympics.

The calendar includes 18 physical runway shows and seven digital shows, alongside 36 presentations, three by appointment and 12 events spread across the city.

“Milano continues to confirm itself as a key city for creative fashion and menswear, a place where identity, experimentation and industry continue to engage in dialogue,” said Carlo Capasa, president of the Italian National Chamber of Fashion.

“During Milan Fashion Week, institutions, companies, creativity, the production chain and distribution work together to strengthen the global competitiveness of Made in Italy. The Chamber also continues to invest in the future by creating concrete opportunities for young brands and new talent, whose creative energy is a fundamental driver of growth and evolution for our system.”

The communication campaign, promoted by the Italian National Chamber of Fashion, the City of Milan and Yes Milano, is visible throughout the city and once again highlights emerging talent and emblematic Milanese locations. This year’s narrative also includes a collaboration with the Milan Cortina 2026 Winter Olympic and Paralympic Games. Campaign images have been enriched with archive memorabilia provided by the Olympic Museum in Lausanne, home to the world’s largest collection of Olympic heritage. The chosen setting is a historic Milanese entrance dating back to the 1940s.

Zegna opens the week, marking its return to the city. Familiar names on the Milan menswear circuit include Dsquared2, Dolce and Gabbana, Prada and Giorgio Armani. Absent from this edition are Gucci, Fendi and Emporio Armani, which will instead stage co ed shows in February.

Runway appearances are confirmed for Pronounce, Simon Cracker, Paul Smith, Setchu, Qasimi, DF, the emerging label by Domenico Formichetti, and Saul Nash, the British brand previously based in London.

One of the most notable developments is the return of Ralph Lauren to the official Milan runway calendar. The American designer will show in Milan for the first time in twenty years.

New presentations joining the schedule include Bottega Bernard, Dunhill, K Way, Plas Collective, Moarno, Sagaboi and Stone Island, which will stage an installation by Ken Tonio Yamamoto featuring garments created through non industrial research and experimental processes. Ferragamo also makes a return.

Highly anticipated presentations by Tod’s, Etro, Brunello Cucinelli and Kiton are also confirmed, rounding off a week that blends heritage, innovation and a strong focus on the future of Italian menswear.

PS