New free training course in communication and marketing for cinema launched by Cinecittà and Adnkronos

The course will run from November 2025 to January 2026 at the Adnkronos headquarters in Piazza Mastai, Rome. It aims to provide 25 selected participants with hands-on, market-driven expertise in communication and marketing applied to cinema, preparing them for roles in communication agencies, news outlets, production and distribution companies, television channels, and cultural event organisers.

Antonio Saccone, President of Cinecittà, commented that the role of communication has never been more pivotal within the audiovisual industry, which is continuously evolving. Cultural industries today need professionals capable of crafting meaningful narratives, engaging audiences, and creating added value around cultural content. Cinecittà, as a cornerstone of the sector, is proud to support the development of communication and marketing experts who will shape the future of cinema.

Adnkronos Comunicazione, a strategic partner in the project, will contribute its vast expertise to ensure the course is of the highest standard, tailored to meet the industry's current and future demands.

Applications are open to anyone with a secondary school diploma and a good command of the Italian language. Interested candidates can apply by filling out the online form available at https://lucelabcinecitta.com/, with the deadline for submissions set for 12:00 on 30 September 2025.

The training course forms part of the larger Cinecittà Project, a strategic initiative within Italy's National Recovery and Resilience Plan (PNRR). It is funded by the EU under Mission 1 of the PNRR – Digitalisation, Innovation, Competitiveness, Culture and Tourism, and specifically Investment 3.2, which focuses on developing the Italian film industry.

The course spans 120 hours, offering a combination of theoretical lessons, practical exercises, and modules on workplace safety. Key topics will include institutional and product communication, journalism, press offices, communication agencies, film festivals, and Film Commissions. Participants will also engage in case studies and best practice analysis, ensuring they are equipped to navigate complex, fast-evolving environments.

Cinecittà and Adnkronos Communications are committed to fostering innovation and excellence in the audiovisual sector. The course represents a unique opportunity to train the next generation of communication professionals capable of leading the industry into the future.

 

PS