Vogue Italia promotes 60 year anniversary

"Why did people stop partying in hats?" said model of the year Alex Consani of the magazine's no social media party

 ROME — Vogue Italia celebrated its 60th anniversary with flair, glamour, and a series of events. Former Vogue Italia creative director Ferdinando Verderi headed a public exhibit titled ‘Sixty Years of Future’ at Milan’s Palazzo Citterio. Open 19-20 September, the exhibit showcased 60 covers from Vogue Italia’s archive that chronicle the magazine’s impact on fashion, culture, and society, its role solidifying Milan’s status as a fashion capital.

 The covers celebrated Vogue Italia’s legacy of anticipating trends, reflecting social revolutions and amplifying the voices of trailblazing talents who have defined the past six decades. The exhibition served as an interactive installation that featured unpublished texts of various names from the history of the fashion magazine, as well as guestwriters who offered their unique interpretation of the exhibited covers. 

 “We are delighted to celebrate such an important history,” said head of editorial content Francesca Ragazzi. “We hope the public can fully appreciate the revolutions this magazine helped support through fashion, and that we can continue to inspire and move new generations of readers for the next sixty years.”

 The anniversary celebrated continued with a collector’s issue, featuring cover stars such as Mariacarla Boscono and Deva Cassel, as well as an exclusive video project, titled “My First Memory” that features celebrities intimately connected to Vogue Italia, sharing their earliest memories and personal reflections on the magazine’s enduring legacy. 

 And the December covers of Vogue Italia, promotions for the magazine’s exclusive “no social media” anniversary party, particularly caught the attention of fashion enthusiasts. Natural, carefree, energetic images offered a glimpse into the intimate celebration. 

 Reflecting the motto of the covers, “Fun is Back,” the visuals exude a playful and vibrant spirit, featuring models including Alex Consani, Anok Yai, Vittoria Ceretti and others, alongside DJ Carlita in her cover debut, dressed in dreamy outfits that celebrate fashion and the magazine’s legacy. The six exclusive covers are an unprecedented photo series shoot made by photographer Rafael Pavarotti, inspired by his personal and unfiltered Instagram diary, The Pavarotti Diary

 “The Pavarotti Diary started in 2011; it was originally my Instagram account, but after some time I chose to separate it into two, to keep my Instagram focused on work and The Pavarotti Diary as an extension of who I am as an artist, an exploration of life, of art, beyond what I do in my work. It’s a collection of what touches me — of special moments, beautiful memories, joyful treasures,” Pavarotti explained.

 Model of the Year Alex Consani, shared her thoughts on the joyful atmosphere of the event: Why did people stop partying in hats? The best part of parties for me is the fashion. Partying used to be about wearing the craziest outfit and dancing — it’s time to bring it back.”

 “Vogue was launched in Italy during the 1960s, a decade where we were chasing the promise of freedom of expression and the opportunity to open new doors,” said Ragazzi. “Since then, with each photo and page, Vogue has sought to break down barriers and challenge norms, never afraid of change.”

Vogue Italia's December covers gave a glimpse of the anniversary party

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