ROME - Growing year by year, MIA | Mercato Internazionale Audiovisivo - promoted by ANICA (Italian Association of Film, Audiovisual and Digital Industries) chaired by Francesco Rutelli and APA (Italian Audiovisual Producers Association) chaired by Chiara Sbarigia and directed for the third year by Gaia Tridente - returns to Rome from 14th to 18th October 2024 with its tenth edition at the historic locations of Palazzo Barberini and Cinema Barberini.

 In these 10 years, over 100 audiovisual works have been produced after their participation in MIA Co-production market, a success story for the selection process and the important opportunities that the market offers in terms of research for co-producers and international partners (financial, distributive and creative).

 Over 600 projects have been received this year for the Co-Production Market and Pitching Forum -a 20% increase compared to 2023 and a 12.5% increase in the number of countries of origin, from 80 to 90. Of these, around 60 projects will be presented, including animation, documentaries, drama (serial products), and film works.

 The Innovation for Creative Industries program also returns, hosting thematic talks and a showcase of immersive works and installations inside MIA XR, a pavilion where the most modern technologies applied to the audiovisual industry will be the protagonists.

 Over its ten years, MIA has affirmed its nature as a business and internationalization incubator, which promotes the enhancement of exports and the facilitation of international co-productions, strengthening the positioning of the Italian audiovisual industry on the global scene. The growth of the Rome market arises from a targeted positioning strategy and a constant exchange with international market players who now consider it an essential appointment for the entire industry at a global level. MIA allows attendees to discover new projects and talents, enter into collaboration and co-production agreements, commercialize finished works, and explore issues relating to the entire audiovisual life cycle.

 The aim of MIA management and its editorial divisions (Animation, Doc&Factual, Drama and Film) is to represent a vision that is as independent and diversified as possible, giving visibility and opportunities to audiovisual works of artistic value of all genres, formats, and at different stages of development and production. With its selection of wide-ranging projects suitable for co-production, MIA supports freedom of expression and represents cultural diversity and cooperation to ensure a rich and diverse geographical provenance.

 Born in 2015 and grown thanks to the joint venture between ANICA and APA, the MIA has the support of the Italian Ministry of Foreign Affairs and International Cooperation, ITA-Italian Trade Agency, and the contribution of Creative Europe MEDIA . It also receives the support of the Italian Ministry of Culture, the Italian Ministry of Enterprises, Made in Italy, and the Lazio Region.

 Unicredit is the Official Sponsor.

 Also for this tenth edition, the MIA enjoys the patronage of Eurimages, the cultural support fund of the Council of Europe for the co-production, distribution, exhibition and digitisation of European cinematographic works.

 This edition will also take place on the MIADIGITAL.IT platform, a fundamental tool for innovation, promotion, and information on the market that allows remote participation and offers the possibility of reviewing the main events even after the market has concluded.

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