Nuremberg introduces itself

  ROME -- Nuremberg is a fascinating city with a rich history and culture. If its name brings to mind a reference to a dark time in European history, namely the trial of Nazi criminals, however this city of around half a million inhabitants, capital of Franconia, offers a lot to visitors, including business and tourists .

  And precisely to illustrate its many aspects, a presentation event called "Taste of NUE", a Taste of Nuremberg, was recently held in Rome, also in connection with the new Eurowings airline connection between Rome and the German city, twice a week , Wednesdays and Sundays. In fact, Nue is the airport acronym that marks the international airport named after Albrecht Dürer, the great Renaissance artist, glory of the city. It was also a unique opportunity to taste Franconian beers and local culinary specialties, interspersed with the description of the beauties of the city. The meeting with the press was organized by Helga Schenk, Marketing Italia of the Nuremberg tourism board and Silvia Arai Hoffmann, Aviation Marketing, Senior Manager Incoming of the local airport company.

  Nuremberg is a city that offers a unique synthesis of history, art and modern life, making it an unmissable destination for every traveler. Nestled in Bavarian Franconia, it is a medieval jewel boasting a perfectly preserved historic center, a magical atmosphere and a rich historical-cultural heritage. Among the points and attractions not to be missed, it is enough to mention the Imperial Castle which dominates the city from the top of the hill in a fortified complex which contains the Imperial Palace, the Imperial Chapel and the Castle Museum; the Market Square: the beating heart of the city, which houses the Church of San Lorenzo, the "Schöner Brunnen" well and the house of Albrecht Dürer, painter and engraver (Nuremberg 1471 - therein 1528), the highest representative of art and of the Renaissance culture of Northern Europe.

  Furthermore, walls and towers that surround the historic center for 3 and a half kilometers with splendid panoramic views, the German National Museum: one of the largest cultural history museums in Germany, with a vast collection of objects illustrating the history of the country such as the oldest world map still existing in the world, by Behaim, dating back to 1492, now a UNESCO world heritage site. One of over 40 museums in the city; but also the Nazi Documentation Center, which, located on the remains of the Nazi party rallies, tells the story of the Nazi regime and the trial.

  Nor should the city's varied characteristics be overlooked: the medieval atmosphere: the historic centre, with its half-timbered houses, cobbled streets and picturesque squares, almost a time machine; the Christmas Market: one of the most famous in Europe, which takes place every year from the end of November to December; the gastronomy, with a rich and tasty cuisine, where specialties such as Nürnberger Rostbratwürstl sausages, sauerkraut and Lebkuchen (gingerbread) dominate. All washed down with the famous craft beer, divided into flavors and brands. There is even the route of the 5 breweries which, in about two hours, allows beer lovers to enter the breweries and taste the varieties on site.

  The Bratwurst and Sausage Museum is particularly original, allowing you to immerse yourself in the myths and legends of what is probably the smallest and most famous bratwurst and clarify some mysteries along the way. On this journey through time you become familiar with the different serving traditions ("you're on the sauerkraut") and their meaning in relation to the historic local bratwurst cuisine, the "Bratwurstglöcklein", while also delving into the details of the artisanal production of an authentic Nuremberg bratwurst .

The flows

  In 2023, overnight stays increased by 15% compared to 2022, reaching 3.5 million. Tourist arrivals reached 1.9 million, the average bed occupancy rate was 45%. Compared to tourism throughout Germany, Nuremberg is above the trend. The national tourism industry recorded an overall increase in overnight stays of 8.1% compared to 2022, compared to a decline of 1.7% compared to 2019.

  The United States is the most important foreign market for Nuremberg with a total of 149,846 overnight stays. Followed by the United Kingdom with 84,601 overnight stays, Italy with 78,963 overnight stays and Austria with 76,470 overnight stays. With the exception of Italy, all these main markets recorded double-digit growth compared to 2022. The flow of Italians in the first quarter of 2024 is in good trend, with 24,251 overnight stays, equal to + 14.77% over the same period of 2023. Italy is also among the main users of the Nuremberg International Fair.

Useful information:

 - How to get there: Nuremberg is easily reachable from Italy by train, plane or car.

 - Where to sleep: the city offers a wide range of accommodation for all budgets, from luxury hotels to hostels.

- When to go: Nuremberg is beautiful in every season, but the best time to visit is during the Christmas Market or in summer, when numerous outdoor events take place.

The city that offers something for everyone and whether you are looking for a destination for a weekend or a longer holiday, it is a perfect choice.


from left: Helga Schenk and Silvia Arai Hoffmann