Art appreciation showcase in the Eternal City
ROME - Art Cities Exchange (ACE), the most important workshop for the promotion of Italian Art Cities, is taking place this month in its 19th edition.
In the past, ACE stood out as the best workshop for cultural tourism, and this renovated edition is going to continue this important tradition of improving the quality of international demand, especially in the fields of MICE and leisure tourism.
A hundred of the most important foreign tour operators specializing in MICE and leisure, coming from Europe, North America, and Asia and selected through rigorous assessment procedures are now busy negotiating.
After three years, the capital is hosting the event. It is an important appointment for the market operators, with 83 tour operators from 25 different countries, 67% of whom are from Europe, and the rest from North America and Asia.
The purpose of the event is to increase the demand of foreign visitors by inviting top buyers specializing in the incentive, meeting, leisure, and luxury tourism sectors that will be able to promote and sell their services in more than 3,000 "b2b" meetings organized for the occasion.
Great space for the Italian regions, whose 110 sellers participate in this international showcase, presenting their respective typicalities to buyers from all over the world in a series of places, panoramas, artistic and historical-cultural offerings. Protagonists are, of course, art cities like Rome, which, in the first nine months of 2017, recorded a 3 percent increase from the same period in 2016. The operators will also attend the ARA “as it was” exhibition, an interactive experience of increased reality, which is attracting a great audience success.
"Every year, 14 million tourists visit Rome," states Adriano Meloni, Counsellor for Economic Development, Tourism and Labor, “producing a 10 billion dollar business through the use of 170,000 people involved in hosting, hotel owners, guides, taxi drivers, restaurateurs, and shopkeepers. We invest in their training aiming at attracting sustainable and quality tourism, which encourages the phenomenon of repeaters and long stays, given that, in the third quarter of 2017, foreign visitors' demand grew by 2.81 percent in the same period of 2017."
"That is why we are working on enhancing long-distance flights that positively impact on accommodation facilities, innovation in sector services, promotion of congressional and alternative routes to those of traditional tourism, a Rome "Unknown", which is also among the paths of local crafts and local cuisine. All in the belief that the upgrading of a truly profitable industry sector also depends on the correct valorisation of its excellence. Art Cities Exchange is an inevitable appointment for a city like ours, always a symbol of "traveling on the trip". More than decanting its beauty, it is important to focus on the target of visitors, preferring the quality to large numbers of mass tourism. "
Nov. 30 to Dec. 3 2017
The Church Village
Via di Torre Rossa 94
00165 Roma (Italia)