The rebirth of a Finnish port presented in Rome
ROME--A little less than a year after the presentation of Kotka Old Port Designer Outlet Village, during an event held at the elegant residence of the Ambassador of Finland in Rome, Janne Taalas, the Ambassador, as well as Henry Lindelöf, mayor of Kotka, a Finnish city of just over 50,000 inhabitants on the southeastern coast of the country, Luca de Ambrosis Ortigara, founding partner of DEA Real Estate Advisor and Cameron Sawyer, commercial promoter, shared with guests the success of the first phase of this ambitious project.
From the redevelopment of disused port area of Kotka, a city always appreciated as a tourist destination, it has arisen and in developing the first Designer Outlet Village in the country, that, thanks to the central role of DEA, intends to become a favorite destination for shopping and international entertainment.
Genny, Loriblu, Basile, Marville, John Ashfield, Caleffi and Sicily's Italian Restaurant are some of the brands that are in addition to Baldinini, Missoni and Luxury Zone that have already joined the project, identifying in the harbor mall a unique opportunity to land to new markets, including the Russian and Chinese. The center, in fact, is just over an hour from Helsinki and can be reached from St. Petersburg, covering 60 kilometers on board the ferries.
Month after month, the shopping venues offer is thus enriched by new presences. As well as Hugo Boss, other internationally recognized brands are defining their position within the Old Port Kotka Designer Outlet Village. Thanks to recent trade agreements, the DEA considered completed the allocation of space, which will be reopened with the definition of the second part of the project.
The significant presence of the luxury Italian brands gives the Center a protagonist role in quality shopping circuits, since the Italian way of life has always been a key attraction for the Russians and Asian visitors, travelling either alone or in organized groups that could reach Kotka thanks to bus connections from Helsinki Vantaa airport(just 70 minutes from the Old Port) and the Cruise Baltic directly from St. Petersburg. In cooperation with the Cursor, the promoters are negotiating with some travel agencies in China to study the "shopping tour" for Chinese tourist groups, which always in greater numbers are choosing Finland as a travel destination, thanks to the extensive network of Asian connections offer the Finnish airline, Finnair.
Cursor has already scheduled the first three visits in Kotka, with an expected 7,000 passengers transiting during the next summer. Costa Cruises is also preached in Kotka to use as a landing place for its own cruise ships.
"The Kotka Old Port Designer Outlet Village was particularly well received by the partner brands, because it is a mixed-use project in an urban environment which is also a tourist destination of great prestige, with various cultural attractions, entertainment, cultural and eno-gastronomic activities and excellence for visitors both inside and in the neighboring places in the project, " said during the event Luca de Ambrosis, whose company, based in Milan, is responsible for the Old Port of Kotka designer Outlet Village’s leasing. "In these times when commerce on the Internet is very easy and fast, buyers are less and less interested in visiting the malls conceived as boxes in some remote place. What they need is a place that also includes activities and experiences over the shop. And with its beautiful waterfront, Kotka is a very good attraction for customers. "
This development phase of the project involves the construction of 15,500 square meters of shopping and entertainment, which are a perfectly adequate size to the catchment area of Kotka, as has been shown by some studies conducted by the British company Caci, specializing in Demographic analysis for commercial purposes.