Guffanti Concept lets the Middle East in on their secret

Alessandra Guffanti

 FLORENCE – The new edition of the Guffanti Concept at Pitti Bimbo, ran by passionate businesswoman Alessandra Guffanti who has worked in the fashion industry for over 20 years, is opening its doors to the Middle East.

 International leader in children’s fashion, the team provides innovative ideas for Arabic, Asian and Russian markets.

 With more than 120 million euros of revenue generated over the past 20 years to Italian brands which have relied on the Guffanti Concept, the company -- thanks to the support of a multicultural team made up of over 40 Italian, Russian, Chinese, Korean and Arabic businesses -- has been able to expand and enhance the world of international distribution.

 This time round at Pitti Bimbo, the international fair for childrenswear, Guffanti is opening the doors to the Middle East, creating new business opportunities for those companies represented. Their strategy of internationalisation has been relied on for years as a basis for growth and globalisation, making the Guffanti Concept a prestigious name within the industry.

 Since 1998, the company has gone through a constant evolution process, offering direct customer care services.

 “For us,” says Guffanti, “Pitti Bimbo is the engine which starts the campaign. With 16 stands and 40 trade fairs we carefully build up participation because production, communication and trade must always go hand in hand and that is what we work on assisting our customers with.”