Paul Smith 'snubs' London for Florence Pitti Uomo shows
FLORENCE -- “Men’s fashion will see a strong growth up until 2020,” say critics, adding that “Italy confirms its status as leader of high fashion,” meanwhile British designer Paul Smith snubs London Fashion Week in favour of the Pitti Uomo catwalks in Florence, the most significant platform for men’s clothing collections across the world.
Despite recent turbulence in Italy’s political and financial situation, there is one industry which shall always remain a source of optimism for the country -- fashion. This year in particular, men’s fashion is set to go above and beyond, championing budding designers and celebrating the most established brands, as paraded in Florence’s Pitti Uomo shows which close Friday.
Naturally, in 2016 women’s fashion still topped the tables, having passed men’s fashion on a global scale by a whopping 200 billion. However, although it looks unlikely that the scales shall ever tip the other way, the gap is destined to reduce.
With this in mind, Paul Smith, emblem of English fashion and provider of accessible fashion for the sophisticated gentleman, chose Florence over London this week to showcase his collection. Tommy Hilfiger, the American fashion house recognised worldwide for its preppy charm, also displayed its new premium line at the Pitti Uomo shows, along with 1,200 other brands, ahead of New York Fashion week in February.
According to statitics from the Sistema Moda Italia (Italian Fashion System), the industry of men’s fashion in 2016 rose by 1 percent, reaching a turnover of nearly 9 billion and a total export of 5.7 billion, an increase of 1.9 percent on 2015 figures.
Hence, it seems Italy shall always maintain its prestigious position as the crème de la crème of haute couture, whilst men’s fashion is destined for even greater things long into the future.