Milan BIT 2016 tourism market ready to start
ROME -- Everything is ready for BIT 2016, the International Tourism Exchange, which will welcome international exhibitors, buyers and visitors to Fiera Milano (Milan Fair) from 11 to 13 February in a show that covers various aspects of tourism and travel trade.
Divided into four themed sections - Leisure World, Luxury World, MICE World and Destination Sport - BIT2016 is ready to provide operators with its range of products and services tailor-made for any kind of business. Each of the sectors in fact corresponds to a specific hosted buyer programme, together with dedicated services and instructive content.
The strongly business-oriented format of the show emerges in numerous B2B networking and business matching options, from the Buy World Programme, which involves 1500 buyers, 17 percent of whom are Italian and 83 percent foreign, to Free Matching meetings between pre-registered exhibitors and operators. Also on the agenda are the Saturday Morning Speedy Meetings, organized into categories and geographic macro-areas and held in the reserved section on the Saturday morning and the VIP Travel Agencies Programme, which sees 1000 travel agencies in B2B meetings with The World operators.
The “BIT Run Run and fly to Thailand” will take place on Saturday Feb. 13, a 10 km race open to all that starts at San Siro and ends at the entrance to BIT2016.
Saturday is in fact the day dedicated to the general public, with an even busier, more appealing Destination Sport area dedicated to active-sport tourism, a chance to try out the most exciting sports. Here, operators specializing in sports tourism will welcome sports fans, explaining and selling services and products thanks to the exhibition-market format.
New entries for this edition are Water Sports and Diving, for full immersion in the most adrenalin-filled water activities: canyoning, rafting, canoeing, sailing, surfing, water-skiing, kite surfing, windsurfing and diving. Destination Sport will include outdoor disciplines such as climbing, bouldering, trekking, running, mountain bike, bicycle touring and road cycling, horse-riding and golf. gn-ft